Author: Eden

Before, farmers had no choice but to spray everything, both healthy crops and weeds, in what was an incredibly wasteful process. “Farmers go to their fields with their machines and spray the entire area evenly all the time, season after season, field after field, even if the presence of weeds is only 10 percent,” explained Nadav Bocher, CEO of Greeneye Technologies. The Israeli agritech startup has come up with a new approach to weed control. “We want to change the wasteful practice to one of precision spraying, where you spray only where you need it,” Bocher said. How do you differentiate...

Despite not manufacturing cars, trains, buses or planes, Israel has positioned itself as a leader in transportation technology. As the transportation sector tends to become more automated, Israel’s high-tech prowess has not only become relevant but highly sought after around the world. It is that the most high-profile developments for the future of transport technology today revolve around electrification and leaving polluting fossil fuels behind. ISRAEL21c in English presents 10 new companies from Israel working to electrify travel by land and air. 1 StoreDot Even with the higher range...

Purim, or carnival of the Jews, is celebrated every year in the month of March. Although this is rather casual. The actual date is given by the Jewish calendar and is the 14th of the month of Adar. As the Hebrew calendar fluctuates, that date usually coincides with March. Purim is the commemoration of the moment when King Haman failed in his attempt to exterminate the Jews back in the fourth century BC. Purim story. The book of Esther and the carnival of the Jews To understand why this Jewish holiday is the happiest on the Hebrew calendar, why unlimited food is allowed and even getting drunk,...

Dr. Iddo Wald shows me two abstract shapes: one angular and one rounded. “One of these forms is called Bouba and the other is Kiki. Which is which?” he asked me. “That’s Bouba,” I said, pointing to the rounded shape. “That’s what 90 percent of people say. And it has nothing to do with culture or language, it has to do with how we move our mouths to pronounce those sounds,” Wald replied with a smile. And he added: “The sharp sound of ‘Kiki’ and the way our mouths move to pronounce it is associated with the sharp angles of the shape you see.” The...