Author: Eden

Before, farmers had no choice but to spray everything, both healthy crops and weeds, in what was an incredibly wasteful process. “Farmers go to their fields with their machines and spray the entire area evenly all the time, season after season, field after field, even if the presence of weeds is only 10 percent,” explained Nadav Bocher, CEO of Greeneye Technologies. The Israeli agritech startup has come up with a new approach to weed control. “We want to change the wasteful practice to one of precision spraying, where you spray only where you need it,” Bocher said. How do you differentiate...

Racing driver Alon Day from Israel was the Asian champion in Formula Renault competition in 2008 and winner of the NASCAR European series in 2017, 2018 and 2020. Since January this year, Day has a new job as a virtual driver for the Israeli esports company Finest. One of his tasks is to sit in front of a computer monitor playing racing simulators while legions of fans watch his activity on YouTube, Twitch and other live streaming platforms. For Day it is not something out of the ordinary: as a teenager, he entered the world of racing thanks to computer games and simulators and that is why he...

Purim, or carnival of the Jews, is celebrated every year in the month of March. Although this is rather casual. The actual date is given by the Jewish calendar and is the 14th of the month of Adar. As the Hebrew calendar fluctuates, that date usually coincides with March. Purim is the commemoration of the moment when King Haman failed in his attempt to exterminate the Jews back in the fourth century BC. Purim story. The book of Esther and the carnival of the Jews To understand why this Jewish holiday is the happiest on the Hebrew calendar, why unlimited food is allowed and even getting drunk,...

Dr. Iddo Wald shows me two abstract shapes: one angular and one rounded. “One of these forms is called Bouba and the other is Kiki. Which is which?” he asked me. “That’s Bouba,” I said, pointing to the rounded shape. “That’s what 90 percent of people say. And it has nothing to do with culture or language, it has to do with how we move our mouths to pronounce those sounds,” Wald replied with a smile. And he added: “The sharp sound of ‘Kiki’ and the way our mouths move to pronounce it is associated with the sharp angles of the shape you see.” The...